About

I'm Stedan, based in Accra. I work across brand, product design and engineering, which started as necessity and turned into the thing I'm actually good at: carrying an idea from positioning through to something running in production without losing it in a handoff.

By day I'm a marketing associate at Foundervine, a startup accelerator, working across programmes run with Barclays, NatWest and others. Alongside that I run the website and digital assets for New Leaf Fertility, and build my own products.

I'm moving deliberately toward AI engineering. Not as a label, but because the interesting design problems now sit in how model-backed products behave when they get things wrong.

I work with startups and small businesses in the UK and Ghana. If you're building something and the brand, the product and the code keep getting handed between people who don't talk to each other, that's the problem I solve.