Brand and identity
Most early-stage brands aren't badly designed. They're inconsistently applied — four versions of a logo, a palette nobody follows, and a tone that changes per page. The deliverable here isn't a logo. It's a system you can hand to anyone.
Who it's for
- Pre-launch startups that need to look credible before they have traction
- Businesses whose product has outgrown the brand they started with
- Teams with assets but no system holding them together
What you get
- Positioning statement and audience definition
- Logo and mark in every format and orientation you'll need
- Colour system with functional values, tested for contrast
- Type scale and usage rules
- Application examples and a one-page guide anyone can follow
How it runs
- 1
Strategy first
Positioning, audience and tone documented before anything is drawn. Visual work ahead of strategy is where inconsistency comes from.
- 2
Direction
Two or three distinct directions, presented as real applied surfaces rather than mood boards.
- 3
Build the system
The chosen direction extended into a full system, with the functional values that make it work in production.
- 4
Hand over
Every asset exported, a short guide, and the reasoning written down so future decisions stay consistent.
Questions
If one person makes everything, a logo and two colours may be enough. The moment a second person touches the brand, you need the system.