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Product design and build

The expensive part of building software is rarely the building. It's the handoff — a designer produces screens an engineer can't build, an engineer builds something the designer didn't intend, and three weeks disappear. I do both, so that gap doesn't exist.

Who it's for

  • Founders going from idea to a first real version
  • Teams with a product that works but looks like an internal tool
  • Anyone who has a Figma file and no one to build it

What you get

  • Product direction and flow definition
  • Designed screens for the flows that carry the product
  • A production build in Next.js, React and TypeScript
  • A CMS you can edit without calling me
  • Analytics and conversion tracking configured before launch

How it runs

  1. 1

    Understand what you're actually building

    Who it's for, what job it does, what success looks like. Most wasted budget comes from skipping this.

  2. 2

    Design the screens that carry the weight

    The three or four flows that decide whether the product works. The rest follows the pattern.

  3. 3

    Build it, not a mockup of it

    What you approve is what gets built, in the same week rather than the next quarter.

  4. 4

    Instrument before launch

    Events, conversions and analytics defined up front. You can't improve what was never measured.

  5. 5

    Hand it over

    Documentation, an editable CMS, and the reasoning behind the decisions.

Questions

Then I build against their files and we skip the design phase.

Thinking about product design and build? Tell me what you're building.

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